Why it’s important and how to do it
The Corporate Health and Wellness Program Vision
A Corporate Health and Wellness Program vision statement is a concise statement that summarizes the purpose and objectives of your organization’s commitment to creating a Corporate Health and Wellness Program. Taking the time to clarify and describe your organization’s Corporate Health and Wellness Program vision can provide a focus and a consistent direction for your Strategies for years to come. The vision statement reminds leaders and workers of the link between worker health and the organization’s ability to achieve its overall mission.
Answer the following questions and you’ll have the components needed to build a simple and powerful Corporate Health and Wellness Program vision for your organization’s culture of wellness:
• What do you want your Corporate Health and Wellness Program to accomplish?
• How do you plan to accomplish it?
• How does this Corporate Health and Wellness Program mission support or further the organization’s mission?
A sample Corporate Health and Wellness Program vision statement might be . . .
To have workers who perform at their best and who enable XYZ Corporation to be an industry leader in printing quality and customer service (organization’s mission), XYZ Corporation is committed to providing opportunities for healthy behaviors during the workday (how) in order to encourage workers not to smoke, to be active, and to eat healthfully (what).
The Corporate Health and Wellness Program Brand
In the same way that your organization’s name and brand image provide visibility for your business, your Strategies toward creating a Corporate Health and Wellness Program will benefit from being easily recognizable to workers:
• A consistently used Corporate Health and Wellness Program brand on all communications conveys to workers that the commitment to a culture of wellness is here to stay.
• A Corporate Health and Wellness Program brand institutionalizes the culture and makes it more likely to withstand changes in staff and budget.
Do what you can to engage workers in creating the identity (brand) for your organization’s Corporate Health and Wellness Program. Not only are they more likely to accept the name, it’s also a great way to announce to workers the organization’s Corporate Health and Wellness Program commitment. Here are two possible approaches to involving workers:
Option 1: Have a Corporate Health and Wellness Program contest
- Announce the Corporate Health and Wellness Program contest guidelines and deadline.
- Have the Wellness Committee review the ideas submitted, and choose a name.
If, for example, your business, Premier Building and Design, is in the commercial construction business, you might receive the following Corporate Health and Wellness Program ideas from workers:
• Cornerstone: Feeling well is what it’s all about
• Premier Elements: Building healthier workers
• Custom Build: Building health builds wealth
• Building Health: Designing better worker health
After reviewing the entries, your Wellness Committee determines that it likes the name “Premier Elements” and the subtitle “Building health builds wealth”. Your committee awards the “name the Corporate Health and Wellness Program contest” prize to the two workers, those who submitted the pieces of the name that represent the final product.
Premier Elements: Building health builds wealth
3. Choose a Corporate Health and Wellness Program logo to go with the name.
The Corporate Health and Wellness Program logo is an important piece of the branding
• Review any ideas submitted for Corporate Health and Wellness Program logos.
• If you’re fortunate to have a graphic design professional at your business, enlist her or his help with developing the Corporate Health and Wellness Program logo!
• As an alternative, choose a piece of clip-art that fits with the Corporate Health and Wellness Program name you’ve selected. For example, the business referenced above might look for a symbol that conveys building, health and wealth.
Option 2: Wellness Committee determines the name and brand
1. Have your Wellness Committee brainstorm Corporate Health and Wellness Program names.
• To get ideas flowing, ask members to write down all health-related words and words associated with your organization or industry.
• Try clustering words together as in the construction business example above.
2. Once your Wellness Committee has narrowed down the possibilities to about three ideas, have committee members vote to select a name for your culture of wellness.
3. Choose a Corporate Health and Wellness Program logo to go with the winning name.
4. Announce the organization’s Corporate Health and Wellness Program and the corresponding Corporate Health and Wellness Program name. Explain that workers on the advisory committee chose the name.
