A business plan is a roadmap for success. Use the guidelines below to develop a realistic business plan and budget for your Corporate Health and Wellness Programs.
What is a business plan Questions to ask when developing a Corporate Health and Wellness Program business plan
• Why do you need to do the Corporate Health and Wellness Program?
• What are you going to do?
• Where are you going to do it?
• Who is the target audience?
• How are you going to do it?
• Who is going to implement the Corporate Health and Wellness Program?
• How much will the Corporate Health and Wellness Program cost Upper Management?
• What is Upper Management going to get out of the Corporate Health and Wellness Program? Why should Upper Management invest in the Corporate Health and Wellness Program?
Corporate Health and Wellness Program business Plan Components
• Title and duration of the Corporate Health and Wellness Program
• Points of contact
• Background information (description of need; bibliography/literature review; how the Corporate Health and Wellness Program will help achieve the organization’s goals)
• Corporate Health and Wellness Program description
• Goals and objectives
• Implementation site
• Target population
• Work plan
• Partnerships and collaborations
• Timelines and milestones
• Budget and resource requirements (dollars and workers)
Gaining the support of leadership
• Clearly link the Corporate Health and Wellness Program goals and objectives to the organization’s strategic plan.
• Focus on the desired outcomes.
• Use the right language for the right audience. For example, Upper Management is interested in decreased clinic visits, increased provider productivity, management of the health of the population. However, Upper Management is interested in increased readiness, decreased lost duty/training time, and decreased disability and FECA claims.
A well thought-out Corporate Health and Wellness Program business plan will help you gain leadership support, help you get and keep resources needed to implement the Corporate Health and Wellness Program, and keep the Corporate Health and Wellness Program on track towards meaningful outcomes.
