Corporate Health and Wellness Programs – Staff Engagement Strategies

Corporate Health and Wellness Programs without staff engagement are of no use to a corporation. How do you get workers to enroll in Corporate Health and Wellness Programs – and stay engaged in the programs?

The materials for these programs discuss the benefits to workers and organizations. Corporate Health and Wellness Program statistics show that there are tangible benefits to a corporation for offering such programs. Corporate Health and Wellness Programs actually do save lives by getting workers to take their health seriously, increase productivity, decrease absenteeism and more.

However, St. Louis, Missouri-based Maritz Inc., the world’s largest incentive corporation, has applied their own invigorating twist to health management by providing gift rewards to workers who participate in Corporate Health and Wellness Programs. The wellness incentive program is Maritz’s own Exclusively Yours® plan. Health management participants earn points, which can be then redeemed for merchandise, electronics, restaurant vouchers and travel, much like a frequent-flier program.

Enrollment incentives in Corporate Health and Wellness Programs?

Undoubtably corporations that don’t work in the incentives industry will be tempted to cry foul about using such a rich carrot to incentivize health program enrollments. Not every corporation can throw that kind of money at health management resources – and not every corporation has the built-in savings as a business that specializes in providing incentive programs.

For certain rich incentives like Maritz’s will break through the glaze that appears over many workers’ eyes when they’re encouraged to do something new, different or difficult. For many workers uncomfortable with health management and physical activity, “new, different and difficult” would apply to Corporate Health and Wellness Programs. So where does that leave organizations who are unwilling or unable to offer incentives for health management program enrollment?

Successful Corporate Health and Wellness Programs motivate workers – before and after signup

Corporate Health and Wellness Program administrators should keep the long-term view in mind when trying to get workers to take that vitally important first step. Even the best incentives can fail in the face of faltering organization, badly-designed Corporate Health and Wellness Programs and wavering support. Make sure to run good Wellness surveys before you build your Corporate Health and Wellness Programs so worker input and needs are being met by your Corporate Health and Wellness Programs. The goal is positive outcomes, not high enrollment numbers.

Corporate Health and Wellness Programs cannot survive managerial apathy. If executive and managerial participation is widespread and heartfelt, workers will follow their leadership. The potential rewards and Wellness benefits are clearly worth reaping, for both your business and your co-workers.